Chrysler's Heritage | Liechty Dodge
Chrysler always has and always will be one of the most innovative automobile manufacturers on the planet, always aiming past the mark and setting the bar higher with each proceeding model. Chrysler pushes for the most perfect vehicle and has never stopped looking for new ways to make the automotive industry at large even better. Let us show you how Chrysler’s commitment to excellence and fresh engineering has panned out through the last century:
1924 - Affordable luxury was the goal. In 1924 Chrysler premiered its first car, the Chrysler Six featuring state-of-the-art innovation for the day and time: a high-compression six-cylinder engine, and four-wheel hydraulic brakes, which was the first time the four-wheel hydraulic brakes came standard on a passenger car model.
1930-1935 - Due to Chrysler’s industry-leading innovations, they were dubbed with the label of Detroit’s “engineering company”, and continued to release automobiles with new innovations including “Floating Power”, which was a brand new way of mounting engines to isolate vibration. Other advancements from Chrysler during this decade were replaceable oil filters, downdraft carburetors, and a curved, one-piece windshield.
1951 - Chrysler engineered and released its hemispheric-head V8 engine (HEMI®), which in turn provided optimized combustion, higher compression, and lower heat loss which ended in much more horsepower compared to its forerunners. This innovation for mass use gained much friction and continues to have a very important place in the automotive world today.
1955-1962 - This decade in the Chrysler story became one of the most innovative and influential to the Chrysler name. With the release of (arguably) the first muscle car, the 1955 Chrysler 300, which featured a different, unusual appearance characteristic of the ’50s and the HEMI® brawn under the hood, Chrysler was producing waves in the automotive industry. Other design innovations during this time included the infamous Chrysler push-button transmission, power steering, and the first practical alternator, with the latter gaining so much friction that only a year later it became a standard.
1965-1970 - As the ‘60’s advanced, the Chrysler vehicles lost the flash of the ‘50’s tail fin, and became much sleeker and trimmed down. By 1965, Chrysler moved up to ninth in the national rankings with their sales increased by a huge 65%. They still were operating under their original saying of “affordable luxury”, but also had the strong 300 which offered more muscle, and their New Yorker line, which offered the top-notch from Chrysler.
1975 - The Chrysler Cordoba instantly became Chrysler’s most popular model, selling more than all of Chrysler’s models combined, and gave Chrysler more reason to give back the public with other Chrysler “smaller models”.
1980-1987 - With the entrance of the minivan to the automotive market in 1984, the Chrysler Town & Country nameplate saw a recovery on a new fresh version of the vehicle. The highlight of the ’80s for Chrysler was the LeBaron convertible, offering to the market a fresh look and a new presence from Chrysler. The LeBaron convertible reintroduced the convertible back to the American market and hung around for an impressive nine years.
1988 - 1998 - With new leadership, Chrysler recovered to its roots - engineering and design with the slogan of “affordable luxury”. In turn, they created a new line of vehicles named the “Euro-Japanese-ethic” cars which featured models like the 1988 Portofino and the 1989 Millennium. As the ’90s progressed, Chrysler also started delivering a slew of small sedans and a brand new version of the Town & Country minivan.
2005 - Since the advent of the “300” era from Chrysler, the muscle and luxury blend has been a highlight, and in 2005, the latest generation of 300’s continued on that legacy. This revised and revolutionary model began to show Chrysler in a new, fresh design also continuing Chrysler’s legacy of a top-of-the-line design company.
2012 - The 300 is back again, and this time it looks like it has hit the gym and gained some muscle mass. The 2012 model of the 300 flaunted 420 pound-feet of torque and a mountainous 425 horsepower. Leave it to Chrysler to offer excellent muscle and elegant luxury under one affordable hood.
2016-2017 - Starting the new era of the minivan, Chrysler built their Pacifica model from scratch, and aimed at being an industry-leading, family-sized minivan that still showed off Chrysler’s heritage of design mastery with smooth, aerodynamic lines and sculpted exterior. And as if you could not improve upon perfection, Chrysler’s innovation took their Pacifica to the next level, introducing the 2017 Chrysler Pacifica Hybrid - America’s first ever hybrid minivan. This design giant stood tall and had a 566 total driving range, with 33 miles of pure electric range.
Does anyone know modification and design more closely than Chrysler? Through the years, Chrysler has been ahead of the crowd in fresh, industry-leading innovation and this doesn’t seem to be changing in the near future. Stop by Capital CJD today and test drive our fleet of Chrysler vehicles including the legendary 300, the roomy Pacifica, and more! The engineering feats of Chrysler will become a reality to you when you strap in behind the wheel - let us show you.